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Focus on understanding your customer's worldview rather than fixating on 'Brand Purpose'
Feb 12, 2024

Focus on understanding your customer's worldview rather than fixating on 'Brand Purpose'

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Suraj D
This coffee shop has gone to an extreme edge to change people’s behavior
Feb 01, 2024

This coffee shop has gone to an extreme edge to change people’s behavior

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Suraj D
This generous hairdresser gives you 30% discounts for reading books in his salon.
Jan 12, 2024

This generous hairdresser gives you 30% discounts for reading books in his salon.

"Word of Mouth" Marketing
Jul 24, 2023

"Word of Mouth" Marketing

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Suraj D
Restaurant strategy is more important than chicken strategy
Jul 20, 2023

Restaurant strategy is more important than chicken strategy

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Suraj D
Purpose Brand vs Popular Brands
Jul 17, 2023

Purpose Brand vs Popular Brands

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Suraj D
Extra Mile: Delight your Customers
Jul 06, 2023

Extra Mile: Delight your Customers

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Suraj D
How to Innovate and How to Market
Jul 03, 2023

How to Innovate and How to Market

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Suraj D
Positioning as a service
Jun 29, 2023

Positioning as a service

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Suraj D
Great Example of Reciprocity
Jun 21, 2023

Great Example of Reciprocity

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Suraj D
Get Rid of the Free Mindset
Jun 20, 2023

Get Rid of the Free Mindset

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Suraj D
How customer's form opinion about your products or services?
Jun 06, 2023

How customer's form opinion about your products or services?

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Suraj D
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Decoding Marketing Ambiguity

Chief Marketing Officer

Decoding Marketing Ambiguity

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