“I find these local business cards and ads super inspiring.

Basic graphics that make perfect sense—no fancy layout techniques or unnecessary colors. 

It’s typography people can relate to: 

no marketing language, dense with information, and just the clear facts. 

No exaggerations. No “I’m not sure I get what they do” feelings.

I know exactly what they do. I know exactly how to get in touch with them. I even know their first names.

It’s outstanding. Bravo.”

– Jason Fried (Co-Founder, Basecamp)

Another Example:

Richard Thomas Jr: I found this great example at a gas station on my way to New Hampshire last month. Simple. Clear description of the service they provide: