You’ve tried [solution 1]. 

You’ve tried [solution 2]. 

You’ve tried [solution 3]. 

But you’re still [negative outcome]. 

That’s because [false belief they’ve been operating under]. 

[Introduce new truth that reframes the problem]. 

[Product] is [new solution that makes complete sense given the new truth].

[CTA] 

[Sign off] 

It works because you’re making them realise they’ve been solving the wrong problem, and showing them a new opportunity. 

Steal it. I don’t care. Just make sure you do your research to fill in the blanks.

- Ladd