Small Experiments, Big Results

Author
August 15, 2025

This is what my wife and I spent our free time doing 9 years ago on this day (July 18, 2014).

I wore holes in 3 pairs of jeans writing 2000+ ads just like this on the streets of Boston. Marketing budget was $200 in chalk.

It worked.

We got 2,000 customers first year and $500k of revenue.