BBC Dracula: Clever Interplay of Shadows and Stakes

design

humor

billboard

It’s clever, creepy, and beautifully done.

“Our campaign for Dracula leaves the audience in no doubt they can expect something fresh and unexpected from this extraordinary adaptation of the vampire classic.

“Our unique campaign is one of the most ambitious special builds we’ve ever undertaken – by day, a random assortment of stakes hammered into a billboard but by night, transformed, as the Count springs to life in the form of a looming shadow.”

marketing

“Coming from the makers of Sherlock, this version of Dracula is laced with dark humour and rock star swagger. We wanted our campaign to reflect Steven and Mark’s fresh take on a classic character, so each element has been designed to surprise – from the cheeky campaign line, ‘Bloody Legend’, to the use of Lust For Life on the trailers, and this special build, which takes a playful, tongue-in-cheek approach to the legend.”

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